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Highland Homes Social Media Efforts Recognized Among the Best

February 28, 2013 | | Comments 0

Florida home builderAs more home buyers are searching online, builders are putting more effort into their online presence and putting more value into social media. Florida home builder, Highland Homes, was recently recognized for two of their online sites. The Highland Homes Blog was recognized as one of the top home building sites in the United States by Construction Management Degree and their Pinterest account was recently profiled by Navigate The Channel as a top example of how builders are utilizing the social media phenomenon.

“We are thrilled to have our blog and Pinterest account recognized among the best,” said Amy Cooper, Director of Marketing for Highland Homes. According to a study from the National Association of Realtors® (NAR) and Google, 90 percent of home buyers are searching online during their home buying process, so it is more important than ever that we build a quality online presence.”

The Highland Homes Blog provides online buyers with news about communities, homes, incentives and local housing markets. The site is updated regularly, providing potential buyers with the latest news and information. To see firsthand why this blog was recognized among the best in the country, visit www.highlandhomes.org/news.

On Pinterest, Highland Homes utilizes a variety of boards to showcase floor plans, key rooms such as kitchens and master bedrooms, and home design trends. The majority of the boards feature photos of their homes or the market they serve. Follow the Highland Homes Pinterest page today by visiting http://pinterest.com/highlandhomes/.

In addition to their blog and Pinterest account, buyers have more opportunities to connect with Highland Homes through Facebook, YouTube, and Twitter.

Highland Homes builds beautiful new homes in Orlando, Tampa Bay, Lakeland and Winter Haven. Spacious homes are priced from the low-$100,000s and to make purchasing a home even more affordable, qualified buyers are able to move into their home for just $99 down. For more information on all of their Florida communities, visit the Highland Homes website.

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